The increasing popularity of beauty and hair products exhibits a promising boost in the industry. Why do we say so? Ongoing changes in the consumer’s lifestyle and buying patterns, better purchasing power, exposure to international trends, and increasing awareness of personal grooming among men and women are some of the causes bringing conscious benefit to the market. Our game plan is to become one of the most efficient, trustworthy and admired B2B and B2C Product Company across the globe. Evolvere Salon Solution’s strategic approach comprises of thorough analysis and planning of the actionable business decisions as well as the nature of their outcomes in the upcoming years. Our team had to come up with a viable master plan that clearly articulates what we stand for and also flawlessly introduce our brand’s uniqueness to the market. We chose “premiumization” – because this helped us in understanding how to offer what our customers’ value. We all can agree that no one can easily replace premium products. Why? Not because it’s only playing a “being different” card, premiumization surpasses all the quality standards of hair products or services available with features like irreplaceable quality ingredients, safer craft, cutting edge experience, creative innovation, save consumer’s efforts better than other brands and rarity in the market. By providing highly researched, apt, and bold techniques as well as products with the agenda of giving consumers a customized solution for their hair care worry. Evolvere Salon Solutions is a one-stop problem-fixer for both the Salon owners and hair & beauty consumers. Our business can be a Salon product distributor for the Salon chains or an online seller of hair and beauty products for exclusive consumers.
As the market is already filled with personal care products, the consumer gets muddled in choosing the right one. Premiumization gives consumer safety on their investment. As today, consumers are willingly spending on products that matter to them, while cutting their budget on those that do not. It prioritizes consumer’s overall product experience from packaging to product performance. It focuses on ever-changing societal trends which impact consumer spending habits. Today’s consumers are curious to know whether the products they use are cruelty free or not affecting the environment in any manner. Our brand partners stay highly responsible in keeping the vegan quotient under scanning radar. Premiumization strategy brings a lot to the table than simply bestowing luxury. However, to make this more practical to the business, we would eventually enter a mainstream market and try to become fairly accessible, without compromising on our premium features, to the majority of people. Such approach authorizes consumers to upgrade to the luxury group. This also would enable our brand to open a wide door towards the endless opportunities in the beauty and hair industry. Our broader agenda is to earn happy consumers in the global market.